Strategy
Positioning, audience and personality that guide every design decision.
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Brand Identity
Visual identities designed to give every brand touchpoint a consistent foundation — from strategy and logo to a complete brand kit.
What's Included
Everything You Need
Logo & Identity
A distinctive logo system with primary, secondary and icon versions.
Typography & Colour
A type and colour palette that feels unmistakably yours.
Brand Guidelines
Clear rules and templates so your brand stays consistent everywhere.
Process
How It Works
Discovery
We learn your business, audience and competitors.
Direction
We present 2–3 creative routes to choose from.
Identity
The chosen route is refined into a full system.
Delivery
Final files, guidelines and templates, ready to use.
Case Studies
Brands We've Built
Case Study / 01
Le Luxe Project
Luxury Travel · Brand IdentityIdentity for a luxury travel brand built around transformative journeys and meaningful connection. The mark fuses a handwritten “L”, a person reaching out and a place pin into one flowing symbol — two Ls connecting. Deep teal and gold, Playfair Display and Source Sans complete a system that feels calm, warm and opulent.
Brand strategyLogo & symbolColour paletteTypographyBrand guidelinesPrint collateral
Colour palette
#004443#016260#148F8B#CBAC83
Typography
Playfair DisplaySource Sans Pro
Case Study / 02
La Morenita
Nightlife · DubaiBrand book for Dubai’s Latin urban party turned lifestyle brand. A handmade signature logo, an Urban Luxury positioning and a strict system — rose pastel over black, extended display type, VHS textures and street-style photography — built to scale across events, merch and international partners.
RebrandBrand bookLogo systemTypographyVisual elementsMerch & social
Colour palette
#FFD4E8#1C1B1A#E2E2E2#FFF8F8
Typography
PP Monument ExtendedSpace Mono
Case Study / 03
DJ Becky
Artist · DubaiIdentity system for a Brazilian DJ in Dubai: feminine, bold, electric. A custom italic wordmark and BK monogram, a hot-pink and deep-black palette with light-reactive finishes, and rules for stage visuals, merch and social — designed for screens, lights and motion.
Brand identityWordmark & monogramColour & lightStage visualsMerchSocial media
Colour palette
#F22982#080808#F4F1EE#A7A8AB#520A2E
Typography
Neue MontrealMessina Sans Mono
Case Study / 04
La Familia Medical Center
Healthcare · DubaiBrand guidelines for a boutique medical center that treats every patient like family. The emblem is a tree inside a frame — three figures rising as branches for unity, growth and protection. Earthy olive, purple, slate and clay tones with soft gold and modern type make healthcare feel human and premium.
Logo systemColour paletteTypographyTone of voicePhotography styleStationery & signage
Colour palette
#77775F#7E5F7C#5F6F7E#9B6040#C5B679
Typography
Zen Kaku Gothic NewBooka Heavy
Case Study / 05
IZI Sushi
Restaurant · DubaiIdentity for a modern sushi concept in Dubai — sushi made easy. The name plays on “easy”, and the IZI mark echoes chopsticks and the precision of sushi craft. A bold red, black and warm white system rolled out across packaging, uniforms, signage, interiors, menus and social.
Naming & conceptLogo designPackagingUniformsSignage & interiorsMenu & social
Colour palette
#CC2E38#000000#EEECE8
Wordmark
Custom letteringBold, minimal strokes
Ideal For
Built For Brands Like Yours
New businessesRebrandsRestaurants & venuesPersonal brandsProduct launches
Ready to Start?
Tell us about your brand, your date and what you need. We'll reply on WhatsApp with the right approach and a clear quote.
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